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Objective
The study’s objective was to assess factors contributing to the use of smart devices by general practitioners (GPs) and patients in the health domain, while specifically addressing the situation in Germany, and to determine whether, and if so, how both groups differ in their perceptions of these technologies.
Methods
GPs and patients of resident practices in the Hannover region, Germany, were surveyed between April and June 2014. A total of 412 GPs in this region were invited by email to participate via an electronic survey, with 50 GPs actually doing so (response rate 12.1%). For surveying the patients, eight regional resident practices were visited by study personnel (once each). Every second patient arriving there (inclusion criteria: of age, fluent in German) was asked to take part (paper-based questionnaire). One hundred and seventy patients participated; 15 patients who did not give consent were excluded.
Results
The majority of the participating patients (68.2%, 116/170) and GPs (76%, 38/50) owned mobile devices. Of the patients, 49.9% (57/116) already made health-related use of mobile devices; 95% (36/38) of the participating GPs used them in a professional context. For patients, age (P < 0.001) and education (P < 0.001) were significant factors, but not gender (P > 0.99). For doctors, neither age (P = 0.73), professional experience (P > 0.99) nor gender (P = 0.19) influenced usage rates. For patients, the primary use case was obtaining health (service)-related information. For GPs, interprofessional communication and retrieving information were in the foreground. There was little app-related interaction between both groups.
Conclusions
GPs and patients use smart mobile devices to serve their specific interests. However, the full potentials of mobile technologies for health purposes are not yet being taken advantage of. Doctors as well as other care providers and the patients should work together on exploring and realising the potential benefits of the technology.
Objective: The study’s objective was to assess factors contributing to the use of smart devices by general practitioners (GPs) and patients in the health domain, while specifically addressing the situation in Germany, and to determine whether, and if so, how both groups differ in their perceptions of these technologies.
Methods: GPs and patients of resident practices in the Hannover region, Germany, were surveyed between April and June 2014. A total of 412 GPs in this region were invited by email to participate via an electronic survey, with 50 GPs actually doing so (response rate 12.1%). For surveying the patients, eight regional resident practices were visited by study personnel (once each). Every second patient arriving there (inclusion criteria: of age, fluent in German) was asked to take part (paper-based questionnaire). One hundred and seventy patients participated; 15 patients who did not give consent were excluded.
Results: The majority of the participating patients (68.2%, 116/170) and GPs (76%, 38/50) owned mobile devices. Of the patients, 49.9% (57/116) already made health-related use of mobile devices; 95% (36/38) of the participating GPs used them in a professional context. For patients, age (P<0.001) and education (P<0.001) were significant factors, but not gender (P>0.99). For doctors, neither age (P¼0.73), professional experience (P>0.99) nor gender (P¼0.19) influenced usage rates. For patients, the primary use case was obtaining health (service)-related information. For GPs, interprofessional communication and retrieving information were in the foreground. There was little app-related interaction between both groups.
Conclusions: GPs and patients use smart mobile devices to serve their specific interests. However, the full potentials of mobile technologies for health purposes are not yet being taken advantage of. Doctors as well as other care providers and the patients should work together on exploring and realising the potential benefits of the technology.
Die Nutzung von Messenger-Diensten hat die Nutzung von sozialen Medien übertroffen. Diese Mediennutzung bringt veränderte Erwartungen an Unternehmen mit sich. Unternehmen begegnen den Erwartungen ihrer Kund*innen in der Online-Kundenkommunikation mit dem Einsatz textbasierter Dialogsysteme. Im Facebook-Messenger wurden 2018 bereits über 300.000 Chatbots angeboten. Das Problem ist, dass Studien seit mehreren Jahren aufzeigen, dass diese Kommunikationstechnologie sich bei den Kund*innen noch nicht durchgesetzt hat und häufig noch skeptisch betrachtet wird. Für Unternehmen ist es daher notwendig zu verstehen, welche Kriterien erfüllt sein müssen, um die Akzeptanzbildung der Kund*innen gegenüber textbasierten Dialogsystemen positiv zu beeinflussen.
Das Ziel dieser Arbeit ist es zu betrachten, inwiefern die Eigenschaften textbasierter Dialogsysteme die Akzeptanzkriterien der Kund*innen erfüllen können. Dazu wird die folgende Forschungsfrage gestellt: Wie akzeptieren Kunden den Einsatz textbasierter Dialogsysteme in der Online-Kundenkommunikation von Unternehmen?
Um die Forschungsfrage zu beantworten, wird eine Literaturanalyse durchgeführt. Die Literatur wird mit Studienergebnissen verglichen, um Übereinstimmungen und Abweichungen herauszuarbeiten.
Eine Akzeptanzanalyse hat ergeben, dass Kund*innen textbasierte Dialogsysteme vor allem akzeptieren, wenn sie darin einen Nutzen erkennen. Jedoch beeinflussen neben nutzenorientierten Faktoren auch emotionale Faktoren die Akzeptanz.
Auf dieser Grundlage ist es empfehlenswert, positive und negative Einflussfaktoren des Akzeptanzprozesses zu identifizieren und die Gestaltung textbasierter Dialogsysteme an die Kund*innen anzupassen, bevor diese eingesetzt werden.