020 Bibliotheks- und Informationswissenschaft
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Institute
Distributional semantics tries to characterize the meaning of words by the contexts in which they occur. Similarity of words hence can be derived from the similarity of contexts. Contexts of a word are usually vectors of words appearing near to that word in a corpus. It was observed in previous research that similarity measures for the context vectors of two words depend on the frequency of these words. In the present paper we investigate this dependency in more detail for one similarity measure, the Jensen-Shannon divergence. We give an empirical model of this dependency and propose the deviation of the observed Jensen-Shannon divergence from the divergence expected on the basis of the frequencies of the words as an alternative similarity measure. We show that this new similarity measure is superior to both the Jensen-Shannon divergence and the cosine similarity in a task, in which pairs of words, taken from Wordnet, have to be classified as being synonyms or not.
Primary data is an important source ofinformation for Competitive Intelligence. Traditionally, it has been collected from interviews with stakeholders, talks at conferences and other means of direct interpersonal communication. The role of the Internet in the data collection – if it was used at all – was that of a provider of supplementary secondary data. Here, this approach is challenged and, using three examples of Social Media, it is shown that the Internet can and does provide valuable primary information to the Competitive Intelligence professional. Accordingly, a case is made for a shift of focus in the data collection process.