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„Jedes Problem, an dem Menschen oder Organisationen beteiligt sind, hat – wie eine Zwiebel – verschiedene Schichten“. Unternehmensberater versuchen solche Schichten bei einer gegebenen Problemstellung zu erkennen, um dieses Problem am Ende lösen zu können. Auch sind etwaige kritisch durchdachte Lösungsvorschläge denkbar, welche zu einer Optimierung eines Sachverhaltes führen. Für die Lösungsfindung eines Problems, ist es notwendig, relevante Daten zu erheben. Anhand der gewonnenen Informationen kann ein Gesamtbild über die Sachlage entstehen. Informationen müssen vollständig und qualitativ verwertbar sein – so ist das Vordringen in verschiedene Schichten einer Problemstellung möglich, wobei hier u. U. erst das „wirkliche“ Problem erkannt wird, welches sich zum Beispiel durch Folgeerscheinungen „verdeckt“ halten konnte. Demnach spielen die Consulting – Erhebungsmethoden für den Erkenntnisgewinn einer Lösungsfindung im Rahmen der Ist- Analyse, eine fundamentale Rolle. Welche Erhebungsmethoden sind wann, wo und wie sinnvoll? Gibt es den einen „richtigen“ Erhebungsmix? Welche Kriterien und Einflüsse gilt es bei der Erhebungsauswahl zu berücksichtigen? Festzustellen ist, dass dieses Thema in solch einer zusammengebunden Form noch nicht bearbeitet wurde und nochmals die Komplexität verdeutlicht.
The aim of this study was to examine the opinions of farmers on a consulting project, which was established for organic dairy farms in Northern Germany involving different animal health experts who participated in the meetings. Furthermore, the properties of measures that are of decisive importance for implementation on the farms were identified to improve consultancy services for dairy farming. Once a year, the farmers met on a host-farm in one of three groups consisting of five to nine farms, a facilitator and an expert. At each meeting, a host-farm was visited and the analysed data of all participating farms of the previous year were presented to the group members. Each farmer had the possibility to report on success stories and issues concerning his herd. During discussions, the farmers first proposed mutual farm-specific measures for improving herd health and animal welfare. Afterwards, the expert named possible interventions and commented on the given measures of the farmers. All measures were noted by the facilitator. At the end of each meeting, each farmer could choose which of the given measures he wanted to implement. Open group-interviews as well as anonymous questionnaires for the farmers were used at the meetings in winter 2016/2017 to evaluate their perception of this consulting project and to determine which properties of measures were important for implementation on the farms. Based on the results of this study, the participating farmers were very positive towards this kind of consulting project. They favoured the participation of an expert during the meetings and the analysis of farm-specific data. Farmers mostly chose measures for implementation proposed by farmers and approved by the expert, followed by those proposed by the expert only. Measures were chosen when they were practical in the implementation, effective, efficient and took a low additional workload for implementation.