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Cradle to Cradle – An analysis of the market potential in the German outdoor apparel industry
(2016)
The purpose of this study is to investigate the market potential in the German outdoor apparel industry by focusing on sustainable production in terms of environmental and human health. A literature study of the Cradle to Cradle (C2C) design concept is provided, as it represents a solution for pollution, waste and environmental destruction caused by the current industrial design and waste management. The data for the subsequent market- and competitive analysis of the German outdoor apparel industry was collected through secondary research in order to identify several key market indicators for the assessment of the market potential. The outcome of this research is the identification of a positioning strategy for outdoor apparel according to the C2C design concept. The results show stagnant growth rates in recent years in the German outdoor apparel market and strong rivalry among the competitors. However, a significant market potential was calculated and beneficial trends for sustainable outdoor brands were recognised. These findings reveal the existence of a market potential for an outdoor apparel brand according to the C2C design concept. By following a positioning strategy of transparency and full commitment to a sustainable production, the company might be able to gain market shares from its competitors, as future predictions indicate slow growth rates in the market. The results of this analysis can be of great interest for entrepreneurs that plan to enter the German outdoor apparel industry.
The negative effects of traffic, such as air quality problems and road congestion, put a strain on the infrastructure of cities and high-populated areas. A potential measure to reduce these negative effects are grocery home deliveries (e-grocery), which can bundle driving activities and, hence, result in decreased traffic and related emission outputs. Several studies have investigated the potential impact of e-grocery on traffic in various last-mile contexts. However, no holistic view on the sustainability of e-grocery across the entire supply chain has yet been proposed. Therefore, this paper presents an agent-based simulation to assess the impact of the e-grocery supply chain compared to the stationary one in terms of mileage and different emission outputs. The simulation shows that a high e-grocery utilization rate can aid in decreasing total driving distances by up to 255 % relative to the optimal value as well as CO 2 emissions by up to 50 %.
During the transition from conventional towards purely electrical, sustainable mobility, transitional technologies play a major part in the task of increasing adaption rates and decreasing range anxiety. Developing new concepts to meet this challenge requires adaptive test benches, which can easily be modified e.g. when progressing from one stage of development to the next, but also meet certain sustainability demands themselves.
The system architecture presented in this paper is built around a service-oriented software layer, connecting a modular hardware layer for direct access to sensors and actuators to an extensible set of client tools. Providing flexibility, serviceability and ease of use, while maintaining a high level of reusability for its constituent components and providing features to reduce the required overall run time of the test benches, it can effectively decrease the CO2 emissions of the test bench while increasing its sustainability and efficiency.
Arbeitspapier im Rahmen des Arbeitsschwerpunktes "Entwicklung von Spiritualität in der Wirtschaft : ein komplementärer Weg zur Verbesserung von Wettbewerbsfähigkeit und Steigerung von Produktivität in Unternehmen im Sinne einer nachhaltigen Entwicklung, die es zukünftigen Generationen ermöglichen soll, auf der Erde ein lebenswertes Leben zu leben."
Eine wertorientierte Unternehmensführung hat in den letzten Jahren in den Unternehmen zunehmend an Bedeutung gewonnen. Wertorientierung stellt dabei ein Führungsverhalten dar, welches sich mit der Gestaltung und Realisierung von wertorientierten Zielen auf Managementebene beschäftigt. Heutzutage lebt Wertorientierung vom Einklang aus ökonomischen, ökologischen und gesellschaftlichen Gesichtspunkten. Die vorliegende Masterarbeit befasst sich mit der Geschäftsberichtsanalyse der DAX-30-Unternehmen hinsichtlich wertorientierter Steuerung. Dabei werden Unternehmen hinsichtlich ihres Bekenntnisses zur Wertorientierung, Veröffentlichung wertorientierter Kennzahlen und Höhe der Kapitalkostensätze untersucht.Hierbei kommt der Vergleichbarkeit und Transparenz eine entscheidende Rolle zu. Die Untersuchung ergibt ein hohes Bekenntnis zur Wertorientierung in nahezu allen betrachteten DAX-Unternehmen. Die Unternehmen führen viele Spitzenkennzahlen an, die vorwiegend auf dem Economic Value Added basieren. Zusätzlich werden eine Reihe weiterer, in der betrieblichen Praxis als wertorientierte Kennzahlen genutzte Messgrößen, herausgegeben. Eine Vergleichbarkeit untereinander gestaltet sich sehr schwierig, da Berechnung und Bezeichnung gleicher Kennzahlen sehr unterschiedlich sind. Daran wird sich ohne einheitlichen Standard in naher bis mittelfristiger Zukunft nichts ändern.
Sustainable tourism is a niche market that has been growing in recent years. At the same time, companies in the mass tourism market have increasingly marketed themselves with a “green” image, although this market is not sustainable. In order to successfully market sustainability, targeted marketing tactics are needed.
The aim of this research is to establish appropriate marketing tactics for sustainable tourism in the niche market and in the mass market. The purpose is to uncover current marketing tactics for both the mass tourism market and the sustainable tourism niche market. It also intends to explore how consumers who are more interested in sustainability differ from consumers with less interest in sustainability in terms of their perception of sustainability in tourism. Furthermore, this research paper will assess the trustworthiness of sustainable travel offers and the trustworthiness of quality seals in sustainable tourism. For this purpose, an online survey was conducted, which was addressed at German-speaking consumers. The survey showed, that consumers with more general interest in sustainability also consider sustainability to be more relevant in tourism. Offers for sustainable travel and quality seals were perceived as not very trustworthy. Moreover, no link could be found between the interest in sustainability and the perception of trustworthiness.
On the basis of the above, it is advisable to directly advertise sustainability in the niche market and to mention sustainability in the mass market only as an accompaniment or not at all. Further research could be undertaken to identify which factors influence the trustworthiness of offers, and trustworthiness of quality seals in sustainable tourism.
