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Against the background of climate change and finite fossil resources, bio-based plastics have been in the focus of research for the last decade and were identified as a promising alternative to fossil-based plastics. Now, with an evolving bio-based plastic market and application range, the environmental advantages of bio-based plastic have come to the fore and identified as crucial by different stakeholders. While the majority of assessments for bio-based plastics are carried out based on attributional life cycle assessment, there have been only few consequential studies done in this area. Also, the application of eco-design strategies has not been in the focus for the bio-based products due to the prevailing misconceptions of renewable materials (as feedstock for bio-based plastics) considered in itself as an ‘eco-design strategy’. In this paper, we discuss the life cycle assessment as well as eco-design strategies of a bio-based product taking attributional as well as consequential approaches into account.