How do digital agricultural startups achieve critical mass? A qualitative analysis
- This paper presents the results of 11 in-depth interviews with digital agricultural startups. The results reveal seven main assumptions startups make about the situation on the agricultural market, their target group, their growth and the challenges they face.
| Author: | Anna Gubanova, Michael ClasenGND, Ludwig Theuvsen |
|---|---|
| URN: | urn:nbn:de:bsz:960-opus4-11999 |
| Handle: | https://dl.gi.de/handle/20.500.12116/1320 |
| DOI: | https://doi.org/10.25968/opus-1199 |
| ISBN: | 978-3-88579-662-6 |
| ISSN: | 1617-5468 |
| Parent Title (German): | 37. GIL-Jahrestagung 2017 - Fokus: Digitale Transformation – Wege in eine zukunftsfähige Landwirtschaft, Lecture Notes in Informatics ; P268 |
| Publisher: | Gesellschaft für Informatik e.V. |
| Place of publication: | Bonn |
| Editor: | Arno Ruckelshausen, Andreas Meyer-Aurich, Wolfgang Lentz, Brigitte Theuvsen |
| Document Type: | Conference Proceeding |
| Language: | German |
| Year of Completion: | 2017 |
| Publishing Institution: | Hochschule Hannover |
| Release Date: | 2018/03/01 |
| Tag: | critical mass; in-depth-interviews; startup |
| GND Keyword: | Unternehmensgründung; Kritische Masse; Tiefeninterview |
| Volume: | 2017 |
| First Page: | 61 |
| Last Page: | 64 |
| Link to catalogue: | 1025525469 |
| Institutes: | Fakultät IV - Wirtschaft und Informatik |
| DDC classes: | 330 Wirtschaft |
| Licence (German): |  Creative Commons - CC BY-SA - Namensnennung - Weitergabe unter gleichen Bedingungen 4.0 International |
