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Internet evolved : from secondary to primary competitive intelligence data

  • Primary data is an important source ofinformation for Competitive Intelligence. Traditionally, it has been collected from interviews with stakeholders, talks at conferences and other means of direct interpersonal communication. The role of the Internet in the data collection – if it was used at all – was that of a provider of supplementary secondary data. Here, this approach is challenged and, using three examples of Social Media, it is shown that the Internet can and does provide valuable primary information to the Competitive Intelligence professional. Accordingly, a case is made for a shift of focus in the data collection process.

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Author:Dominika Dabrowska
Document Type:Working Paper
Year of Completion:2011
Publishing Institution:Hochschule Hannover
Release Date:2011/05/04
GND Keyword:Business Intelligence; World Wide Web; Data Mining; Soziale Software
Link to catalogue:658939270
Institutes:Sonstige Einrichtungen
DDC classes:020 Bibliotheks- und Informationswissenschaft
Licence (German):License LogoCreative Commons - Namensnennung 3.0