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How do digital agricultural startups achieve critical mass? A qualitative analysis

  • This paper presents the results of 11 in-depth interviews with digital agricultural startups. The results reveal seven main assumptions startups make about the situation on the agricultural market, their target group, their growth and the challenges they face.

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Metadaten
Author:Anna Gubanova, Michael ClasenGND, Ludwig Theuvsen
URN:urn:nbn:de:bsz:960-opus4-11999
Handle:https://dl.gi.de/handle/20.500.12116/1320
DOI:https://doi.org/10.25968/opus-1199
ISBN:978-3-88579-662-6
ISSN:1617-5468
Parent Title (German):37. GIL-Jahrestagung 2017 - Fokus: Digitale Transformation – Wege in eine zukunftsfähige Landwirtschaft, Lecture Notes in Informatics ; P268
Publisher:Gesellschaft für Informatik e.V.
Place of publication:Bonn
Editor:Arno Ruckelshausen, Andreas Meyer-Aurich, Wolfgang Lentz, Brigitte Theuvsen
Document Type:Conference Proceeding
Language:German
Year of Completion:2017
Publishing Institution:Hochschule Hannover
Release Date:2018/03/01
Tag:critical mass; in-depth-interviews; startup
GND Keyword:Unternehmensgründung; Kritische Masse; Tiefeninterview
Volume:2017
First Page:61
Last Page:64
Link to catalogue:1025525469
Institutes:Fakultät IV - Wirtschaft und Informatik
DDC classes:330 Wirtschaft
Licence (German):License LogoCreative Commons - CC BY-SA - Namensnennung - Weitergabe unter gleichen Bedingungen 4.0 International