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How do digital agricultural startups achieve critical mass? A qualitative analysis

  • This paper presents the results of 11 in-depth interviews with digital agricultural startups. The results reveal seven main assumptions startups make about the situation on the agricultural market, their target group, their growth and the challenges they face.

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Metadaten
Author:Anna Gubanova, Michael ClasenGND, Ludwig Theuvsen
URN:urn:nbn:de:bsz:960-opus4-11999
Handle:https://dl.gi.de/handle/20.500.12116/1320
ISSN:1617-5468
Parent Title (German):Lecture Notes in Informatics - Proceedings
Document Type:Article
Language:German
Year of Completion:2017
Release Date:2018/03/01
Tag:critical mass; in-depth-interviews; startup
GND Keyword:Kritische Masse; Tiefeninterview; Unternehmensgründung
Volume:2017
Issue:268
First Page:61
Last Page:64
Institutes:Fakultät IV - Wirtschaft und Informatik
Dewey Decimal Classification:330 Wirtschaft
Licence (German):License LogoCreative Commons - Namensnennung-Weitergabe unter gleichen Bedingungen 4.0