TY  - JOUR
A1  - Gubanova, Anna
A1  - Clasen, Michael
A1  - Theuvsen, Ludwig
T1  - How do digital agricultural startups achieve critical mass? A qualitative analysis
JF  - Lecture Notes in Informatics - Proceedings
N2  - This paper presents the results of 11 in-depth interviews with digital agricultural startups. The results reveal seven main assumptions startups make about the situation on the agricultural market, their target group, their growth and the challenges they face.
KW  - Unternehmensgründung
KW  - Kritische Masse
KW  - Tiefeninterview
KW  - startup
KW  - critical mass
KW  - in-depth-interviews
Y1  - 2017
U6  - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:bsz:960-opus4-11999
SN  - 1617-5468
VL  - 2017
IS  - 268
SP  - 61
EP  - 64
ER  -