@inproceedings{GubanovaClasenTheuvsen2017,
  author    = {Gubanova, Anna and Clasen, Michael and Theuvsen, Ludwig},
  title     = {How do digital agricultural startups achieve critical mass? A qualitative analysis},
  series = {Lecture Notes in Informatics},
  volume    = {2017},
  booktitle = {Lecture Notes in Informatics},
  number    = {P268},
  publisher = {Gesellschaft f{\"u}r Informatik e.V.},
  address   = {Bonn},
  isbn      = {978-3-88579-662-6},
  issn      = {1617-5468},
  doi       = {10.25968/opus-1199},
  url       = {http://nbn-resolving.de/urn:nbn:de:bsz:960-opus4-11999},
  pages     = {61 -- 64},
  year      = {2017},
  abstract  = {This paper presents the results of 11 in-depth interviews with digital agricultural startups. The results reveal seven main assumptions startups make about the situation on the agricultural market, their target group, their growth and the challenges they face.},
  subject      = {Unternehmensgr{\"u}ndung},
  language  = {de}
}