@inproceedings{GubanovaClasenTheuvsen2017,
  author    = {Gubanova, Anna and Clasen, Michael and Theuvsen, Ludwig},
  title     = {How do digital agricultural startups achieve critical mass? A qualitative analysis},
  series = {37. GIL-Jahrestagung 2017 - Fokus: Digitale Transformation - Wege in eine zukunftsf{\"a}hige Landwirtschaft, Lecture Notes in Informatics ; P268},
  volume    = {2017},
  booktitle = {37. GIL-Jahrestagung 2017 - Fokus: Digitale Transformation - Wege in eine zukunftsf{\"a}hige Landwirtschaft, Lecture Notes in Informatics ; P268},
  editor    = {Ruckelshausen, Arno and Meyer-Aurich, Andreas and Lentz, Wolfgang and Theuvsen, Brigitte},
  publisher = {Gesellschaft f{\"u}r Informatik e.V.},
  address   = {Bonn},
  isbn      = {978-3-88579-662-6},
  issn      = {1617-5468},
  doi       = {10.25968/opus-1199},
  url       = {https://nbn-resolving.org/urn:nbn:de:bsz:960-opus4-11999},
  pages     = {61 -- 64},
  year      = {2017},
  abstract  = {This paper presents the results of 11 in-depth interviews with digital agricultural startups. The results reveal seven main assumptions startups make about the situation on the agricultural market, their target group, their growth and the challenges they face.},
  subject      = {Unternehmensgr{\"u}ndung},
  language  = {de}
}