TY  - JOUR
U1  - Wissenschaftlicher Artikel
A1  - Lehmann, Christian
A1  - Bidmon, Christina Melanie
T1  - On the back of a beer coaster – Simple estimates for costs and revenues in business modelling
JF  - Journal of Business Models
N2  - Validating the profit formula of a business idea is a difficult task for students and entrepreneurs alike. With the “Business Coaster” we present a simple tool that helps students to get in touch with numbers and design the value capture-side of a business model.
KW  - Business model
KW  - financial planning
KW  - teaching entrepreneurship
KW  - Geschäftsmodell
KW  - Finanzplanung
KW  - Entrepreneurship
KW  - Hochschullehre
Y1  - 2021
UN  - https://nbn-resolving.org/urn:nbn:de:bsz:960-opus4-29083
SN  - 2246-2465
SS  - 2246-2465
U6  - https://doi.org/10.25968/opus-2908
DO  - https://doi.org/10.25968/opus-2908
VL  - 9
IS  - 3
SP  - 8
EP  - 16
ER  -