@article{LehmannBidmon2021,
  author    = {Lehmann, Christian and Bidmon, Christina Melanie},
  title     = {On the back of a beer coaster - Simple estimates for costs and revenues in business modelling},
  journal   = {Journal of Business Models},
  volume    = {9},
  number    = {3},
  issn      = {2246-2465},
  doi       = {10.25968/opus-2908},
  institution = {Fakult{\"a}t IV - Wirtschaft und Informatik},
  pages     = {8 -- 16},
  year      = {2021},
  abstract  = {Validating the profit formula of a business idea is a difficult task for students and entrepreneurs alike. With the "Business Coaster" we present a simple tool that helps students to get in touch with numbers and design the value capture-side of a business model.},
  subject      = {Gesch{\"a}ftsmodell},
  language  = {en}
}