TY - CHAP U1 - Konferenzveröffentlichung A1 - Gubanova, Anna A1 - Clasen, Michael A1 - Theuvsen, Ludwig ED - Ruckelshausen, Arno ED - Meyer-Aurich, Andreas ED - Lentz, Wolfgang ED - Theuvsen, Brigitte T1 - How do digital agricultural startups achieve critical mass? A qualitative analysis T2 - 37. GIL-Jahrestagung 2017 - Fokus: Digitale Transformation – Wege in eine zukunftsfähige Landwirtschaft, Lecture Notes in Informatics ; P268 N2 - This paper presents the results of 11 in-depth interviews with digital agricultural startups. The results reveal seven main assumptions startups make about the situation on the agricultural market, their target group, their growth and the challenges they face. KW - Unternehmensgründung KW - Kritische Masse KW - Tiefeninterview KW - startup KW - critical mass KW - in-depth-interviews Y1 - 2017 UN - https://nbn-resolving.org/urn:nbn:de:bsz:960-opus4-11999 SN - 1617-5468 SS - 1617-5468 SN - 978-3-88579-662-6 SB - 978-3-88579-662-6 U6 - https://doi.org/10.25968/opus-1199 DO - https://doi.org/10.25968/opus-1199 VL - 2017 SP - 61 EP - 64 PB - Gesellschaft für Informatik e.V. CY - Bonn ER -