TY  - RPRT
U1  - Arbeitspapier
A1  - Dabrowska, Dominika
T1  - Internet evolved : from secondary to primary competitive intelligence data
N2  - Primary data is an important source ofinformation for Competitive Intelligence. Traditionally, it has been collected from interviews with stakeholders, talks at conferences and other means of direct interpersonal communication. The role of the Internet in the data collection – if it was used at all – was that of a provider of supplementary secondary data. Here, this approach is challenged and, using three examples of Social Media, it is shown that the Internet can and does provide valuable primary information to the Competitive Intelligence professional. Accordingly, a case is made for a shift of focus in the data collection process.
KW  - Business Intelligence
KW  - World Wide Web
KW  - Data Mining
KW  - Soziale Software
Y1  - 2011
UN  - https://nbn-resolving.org/urn:nbn:de:bsz:960-opus-3545
U6  - https://doi.org/10.25968/opus-290
DO  - https://doi.org/10.25968/opus-290
ER  -