@inproceedings{GubanovaClasenTheuvsen2017,
  author    = {Anna Gubanova and Michael Clasen and Ludwig Theuvsen},
  title     = {How do digital agricultural startups achieve critical mass? A qualitative analysis},
  series = {37. GIL-Jahrestagung 2017 - Fokus: Digitale Transformation – Wege in eine zukunftsf{\"a}hige Landwirtschaft, Lecture Notes in Informatics ; P268},
  volume    = {2017},
  editor    = {Arno Ruckelshausen and Andreas Meyer-Aurich and Wolfgang Lentz and Brigitte Theuvsen},
  publisher = {Gesellschaft f{\"u}r Informatik e.V.},
  address   = {Bonn},
  isbn      = {978-3-88579-662-6},
  issn      = {1617-5468},
  doi       = {10.25968/opus-1199},
  url       = {http://nbn-resolving.de/urn:nbn:de:bsz:960-opus4-11999},
  pages     = {61 -- 64},
  year      = {2017},
  abstract  = {This paper presents the results of 11 in-depth interviews with digital agricultural startups. The results reveal seven main assumptions startups make about the situation on the agricultural market, their target group, their growth and the challenges they face.},
  language  = {de}
}