TY  - JOUR
U1  - Zeitschriftenartikel, wissenschaftlich - begutachtet (reviewed)
A1  - Jung, Claudia
T1  - Marketing strategies for academic libraries
N2  - This assignment is about the development of a general strategic marketing plan for academic libraries in Germany and can be used as a guideline for libraries that want to develop concrete marketing strategies for several products and services. Two examples of marketing projects are at its end presented for linking theoretical approaches to practice. Finally the development of an own marketing strategy for “information literacy” builds the last part of the assignment.
KW  - Bibliothek
KW  - Marketing
KW  - Öffentlichkeitsarbeit
KW  - Hochschulbibliothek
Y1  - 2003
UN  - https://nbn-resolving.org/urn:nbn:de:bsz:960-opus-70
U6  - https://doi.org/10.25968/opus-5
DO  - https://doi.org/10.25968/opus-5
ER  -