Marketingstrategies for academic libraries

  • This assignment is about the development of a general strategic marketing plan for academic libraries in Germany and can be used as a guideline for libraries that want to develop concrete marketing strategies for several products and services. Two examples of marketing projects are at its end presented for linking theoretical approaches to practice. Finally the development of an own marketing strategy for “information literacy” builds the last part of the assignment.

Download full text files

Export metadata

  • Export Bibtex
  • Export RIS

Additional Services

Share in Twitter Search Google Scholar
Metadaten
Author:Claudia Jung
URN:urn:nbn:de:bsz:960-opus-70
Document Type:Master's Thesis
Language:English
Date of first Publication:2008/03/04
Publishing Institution:Hochschule Hannover
Release Date:2008/03/04
GND Keyword:Bibliothek; Hochschulbibliothek; Marketing; Öffentlichkeitsarbeit
To order the print edition:599090189
Institutes:Fakultät III - Medien, Information und Design
Dewey Decimal Classification:020 Bibliotheks- und Informationswissenschaften
Licence (German):License LogoCreative Commons - Namensnennung-Keine kommerzielle Nutzung-Weitergabe unter gleichen Bedingungen