Marketingstrategies for academic libraries

  • This assignment is about the development of a general strategic marketing plan for academic libraries in Germany and can be used as a guideline for libraries that want to develop concrete marketing strategies for several products and services. Two examples of marketing projects are at its end presented for linking theoretical approaches to practice. Finally the development of an own marketing strategy for “information literacy” builds the last part of the assignment.

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Author:Claudia Jung
Document Type:Diploma Thesis
Year of Completion:2003
Publishing Institution:Hochschule Hannover
Release Date:2008/03/04
GND Keyword:Bibliothek; Hochschulbibliothek; Marketing; Öffentlichkeitsarbeit
Link to catalogue:
Institutes:Fakultät III - Medien, Information und Design
Dewey Decimal Classification:020 Bibliotheks- und Informationswissenschaften
Access Rights:Frei zugänglich
Licence (German):License LogoCreative Commons - Namensnennung-Nicht kommerziell-Weitergabe unter gleichen Bedingungen 3.0